• About Dangerous DBA
  • Table of Contents
Dangerous DBA A blog for those DBA's who live on the edge

Tag Archives: Free Ebook

Just finished reading: Customer Experience Analytics

January 29, 2012 9:36 pm / Leave a Comment / dangerousDBA

This is another excellent free ebook from IBM that renders well on a kindle. This book can be down loaded from the IBM Information Management Book store  or the direct link here.

Overall like the Understanding Big Data book I reviewed last time I think it is a good introduction to the subject matter giving you a quick way to get up to speed with some of the concepts involved and the evolution going on around the social sphere and customer experience. The book is again split up into sections, this time three: Part One: The CEA Opportunity, Part Two: The Customer Experience Analytics [sic] Solution and Part Three: How to Package a Customer Experience Analytics [sic] Program.

Part One: The CEA Opportunity covers a few case studies of how various industries use customer experience to fuel decisions that affect the business and the customer.   It then moves on to how that our societies are moving toward increasingly automated way of interacting during the sales and marketing processes makes collecting the data for CEA a lot easier and quicker to act upon. The third chapter in this part looks at the evolution of the customer decision making process, and how a single customers influence on the wider world can (should) affect how a business deals with them. This raised some interesting thoughts in that basically people that are “listened” to (facebook, twitter, text messages in a social group) should be treated differently when they have a complaint than those that “listen” and do not contribute back, pushing “stardom” down onto those that are not famous, but are popular in a social group. The final chapter in this section looks at the “bazaar” of data that exists for CEA and touches on big data concepts again.

Part Two: The Customer Experience Analytics [sic] Solution is a slightly technical, but more theoretical look at with out pushing any particular products how you would go about creating you CEA solution. It covers Master Data Management (MDM), Stream computing, Predictive Modelling and a couple of other topics, but not to a depth to make you a master of these areas but at least enough to let you in on the conversation.

Part Three: How to Package a Customer Experience Analytics [sic] Program is basically how you would put together a business case for CEA and the conclusion of the book. The business case for CEA varies from needed to stay in business (mobile phone compaines) to currently only done on an Ad-Hoc basis and needs to be built up in the company or the industry.  It would be hard to place the company that I currently work for on this scale as I am un-aware of what and if anyone else does in the sector that we are in, but I think it has legs and should be something that we should be pushing, would defiantly like to get involved in the technical side.  I also think what we do have in place is to rigid in the way it carries out its current matching and we really need to be pulling in or getting the social sphere of the customer somehow.

Posted in: Big Data, BigData Case studies, Book read, IBM, Information Managment, InfoSphere Streams, Kindle, MapReduce, MDM / Tagged: customer decision, customer experience, free ebook, management book, social sphere, stream computing

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 757 other subscribers

Recent Posts

  • Self generating Simple SQL procedures – MySQL
  • Google Cloud Management – My Idea – My White Whale?
  • Position Tracker – The Stub – Pandas:
  • Position Tracker – The Stub
  • Position Tracker – In the beginning
  • Whats been going on in the world of the Dangerous DBA:
  • QCon London Day 1
  • Testing Amazon Redshift: Distribution keys and styles
  • Back to dangerous blogging
  • DB2 10.1 LUW Certification 611 notes 1 : Physical Design

Dangerous Topics

added functionality ADMIN_EST_INLINE_LENGTH Bootcamp colum convert data types DB2 db2 DB2 Administration DB2 Development db2advis db2licm Decompose XML EXPORT GCP Google IBM IBM DB2 LUW idug information centre infosphere IOT LOAD merry christmas and a happy new year Position Tracking python Recursive Query Recursive SQL Reorganisation Reorganise Reorganise Indexes Reorganise Tables Runstats sql statement Stored Procedures SYSPROC.ADMIN_CMD Time UDF User Defined Functions V9.7 V10.1 Varchar XML XML PATH XMLTABLE

DangerousDBA Links

  • DB2 for WebSphere Commerce
  • My Personal Blog

Disclaimer:

The posts here represent my personal views and not those of my employer. Any technical advice or instructions are based on my own personal knowledge and experience, and should only be followed by an expert after a careful analysis. Please test any actions before performing them in a critical or nonrecoverable environment. Any actions taken based on my experiences should be done with extreme caution. I am not responsible for any adverse results. DB2 is a trademark of IBM. I am not an employee or representative of IBM.

Advertising

© Copyright 2022 - Dangerous DBA
Infinity Theme by DesignCoral / WordPress